Over the past decade, social media sites like Facebook, Twitter, Instagram, and Pinterest have become hugely popular among children and adults, alike. Social media networks open up a whole world of connecting with old friends, sharing photos, discovering new recipes and DIY projects, and much more. With so many ways to benefit from these websites, it’s little wonder that they’ve become so popular.
But did you know that social media sites are not just for when you’re surfing the web in your free time? In fact, these sites are an enormously helpful tool in promoting and growing your business.
With the days of business owners advertising themselves in the local newspaper long gone, merchants now have the opportunity (and obligation) to reach out to potential customers on a global scale, online. Creating a company website is a great place to start, but if you don’t get the word out to enough of an audience, all of that hard work could be for nothing.
Social media sites are a fantastic way to get yourself and your business out there and noticed by the masses, and to begin marketing your way to successful sales. Here are three useful ways to use social media networks in order to grow your business.
1. Create Customer Relationships
With so much of our daily lives being conducted online, it’s important for your business to have a lively and active online presence. A Facebook page dedicated to your company allows for back and forth engagement with your customers and potential consumers. You can post your latest products and news, and your followers can like, share, and even comment their opinions directly onto your posts. By creating discussions with and between your customers, you will gain insights into their specifics needs and pain points, letting you better customize their customer experience. A customer who feels heard is much more likely to stay loyal to your company.
2. Drive Traffic to Your Site
As we mentioned previously, it’s no use building a website for your company if nobody is visiting it. Using social media, you can post links to your website or blog with eye-catching imagery and enticing campaign captions which will draw people to click. This brings potential customers out of the social media network and right into your website.
3. Track The Competition
Unless you have a completely and totally unique product or service to offer (which is almost unheard of nowadays), you probably have at least one or two competitor companies competing for your customers. If they are any good at what they do, most likely they are already utilizing social media to market themselves. Following your competitors’ pages is a great way to keep tabs on them, and see if they are doing something that you might have missed.
There are so many benefits to using and understanding social media to help your business flourish, it’s really a great loss to not utilize them. Any business owner will benefit from making social media a part of his or her small business marketing strategy.
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